It’s difficult to find artistic representation when you are a new or emerging artist. Finding a gallery that you like is only half of the battle. Reputable contemporary art galleries receive scores of unsolicited submissions and most of them languish unopened in drawers or, even worse, end up in the trash. Only a fraction of unsolicited submissions will result in gallery representation. However, here are some steps you can take to keep your carefully crafted artist’s package away from the paper shredder.
Select approximately 10 pieces that you think are representative of your work. Hire a professional photographer to shoot slides. It’s important that you have both slide and digital versions of the images. Some galleries do everything on their computer and prefer for artists to submit via e-mail. However, you’d be surprised how many successful contemporary art galleries are trapped in the technological stone age.
Update or write your artist resume and artist statement. Avoid flowery prose in your artist statement. It’s best to keep things short and sweet. The statement should be a summary of your creative process and thoughts about the body of work you are submitting. It should not exceed two paragraphs. Be careful not to over explain. Leave some room for the viewer, or in this case the gallery director, to create their own relationship with your work.
Consult your local gallery guide and visit local galleries. Find interesting exhibitions and galleries that exhibit work similar to yours. . Jot down the names of galleries that impress you. Make sure they are venues that suits your work. Be sure to ask if the gallery accepts unsolicited artist’s materials. Be sure to ask whether they prefer digital or hard copy submissions.
Contact any of the galleries that you did not query in person via e-mail or phone. Check their websites out on the web and look for their exhibition calendars, calls for entries and submission policies. Often galleries accept unsolicited submissions for a period of time each year. E-mail the gallery directly or if you call speak to the person who answers the phone. They should be able to answer your questions and are qualified to give you the information you need regarding unsolicited artist materials.
Put your disc of images or slides, artist statement, resume, and copies of any press clippings in an attractive folder, along with a business card and a cover letter. Be sure to include a self addressed stamp envelope. If the gallery doesn't accept your submission, at least you will be able to reuse the artist packet.
Know that if the gallery likes your work and wants to represent you, they will most likely call you. However, it doesn’t hurt to follow up. Allow six weeks to pass and then call or email to inquire after your submission.





